Privacy policy

Last updated: 19 May 2026

Who we are

United Top List operates an independent UK casino comparison website. For privacy enquiries, email hello@unitedtoplist.com.

Information we collect

We may collect:

• Contact details you submit through our contact form (name, email, message)
• Technical data such as browser type, device, and approximate region
• Usage data such as pages viewed and referral source
• Cookie data as described in our Cookie Policy

How we use information

• Respond to enquiries and improve our comparison content
• Understand site performance and fix errors
• Measure affiliate link performance in aggregate
• Comply with legal obligations where applicable

Affiliate links

When you click outbound operator links, you leave our site. Operators have their own privacy policies covering accounts, payments, and gameplay. We do not receive your casino login details.

Retention

Contact messages are kept only as long as needed to handle your enquiry and maintain records where required. Analytics data is retained according to our analytics provider settings.

Your rights

Depending on applicable law, you may request access, correction, or deletion of personal data we hold. Contact us at the email above. You may also complain to the ICO if you believe data has been handled improperly.

Security

We use reasonable technical and organisational measures to protect data. No online service can guarantee absolute security.